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The Zera Score is proprietary. This page explains what we measure and whyit's fair ā without publishing weights, factor counts, or anything a competitor could reverse-engineer. You get comfort. Bad actors don't get a cheat sheet.
Framed from the creator's point of view, not as a list of weights. Each principle is enforced by the algorithm; we just don't publish the coefficient that does it.
A million-follower account with a bot audience should score lower than a hundred-thousand-follower account with a real one. We detect inauthentic audiences and down-weight their contribution ā on every platform we cover.
Pods, coordinated comment rings, bursty-hour spikes, and copy-paste reply patterns are common in finance creator-land. We flag them and weight the score toward engagement we can trust. Depth beats volume.
Sponsorships are operations. A creator who posts three times a week for six months is a better partner than one who goes viral every third month. We reward steady, predictable cadence across multiple dimensions of consistency.
Single-platform creators are fragile ā one algorithm change and the roster collapses. Creators who carry their audience across Instagram, TikTok, YouTube and X are structurally more durable and score accordingly.
A thousand emoji comments matter less than a hundred real sentences. We read comment substance ā length, questions, tone ā because a replying audience is a buying audience.
Real growth has a shape ā gradual, with a credible acquisition story. Sudden integrity-breaking spikes trigger a closer look and the score holds until we can explain them. We prefer creators whose growth we can defend to a brand.
Brands buy when a creator's audience is clearly about a topic. We measure topical focus, niche-adjusted engagement, and whether past sponsorships performed in line with organic content. Clear beats big.
Going viral is partly a hook problem. We classify a creator's last 50 posts against 12 proven hook archetypes (curiosity-gap, contrarian, listicle, transformation, authority, question, number-shock, negation, story, confession, pattern-interrupt, objection-handler) and produce a Hook Mastery score for both diversity (how many archetypes the creator can pull off) and strength (how each one performs vs. that creator's own baseline). The reference library that powers the comparison is auto-refreshed daily from a curated cross-niche watchlist ā fitness, business, fashion, food ā so trading creators benefit from hook patterns proven elsewhere.
These are promises, not formulas. Publishable without giving anything away because they're a commitment ā if we break them, the score stops being worth anything.
No creator can boost their score by paying us. Premium plans unlock tools (Coach, media kit, deal applications) ā never score movement.
The same inputs produce the same score for every creator. No allowlists, no special cases, no 'friends of Zera' adjustments.
We only use public signals the creator has chosen to make visible. No DMs, no private analytics, no paid leaks from platforms.
Every score is versioned. You can see what moved between any two refreshes and compare against the algorithm version it was computed under.
Every input is something a creator has chosen to make public, or has explicitly opted to share with brands via Zera. Nothing scraped from private APIs, nothing bought from third parties.
Two scores live on every prop-firm review page. The Zera Score (0-10) rates the product ā profit split, regulation, account sizes, platforms. The Brand Reputation Score (0-100) rates the conduct ā what creators say, how the brand behaves, how it's been judged in the wild.
Same dispute mechanism as the creator score (see below). A brand that believes a sentiment input is wrong files a contestation; we publish the resolution.
Charter Promise 03: the methodology is public and contestable. Every change to the scoring algorithm, every guardrail revision, every product launch that touches the Score gets an entry here with a one-line rationale. Most recent first.
Pricing tiers for the brand-side platform fee + add-on subscriptions are bound to the published table. No off-table rates, no enterprise sweetheart deals; tier promotion stays admin-gated and deposit-driven.
$99/mo per creator daily-check subscriptions for brands. New alert kinds: SCORE_DROP/RISE, AUDIENCE_DROP/RISE (aggregate + per-platform), POST_SILENCE, ENGAGEMENT_DROP. Threshold tuner per-monitor.
Previously the combined dampener product was floored at 0.90 (max ā10% combined hit). With activity-recency now its own uncapped multiplier, a creator silent for 6+ months can drop further than the cap previously allowed ā accurate to the Charter promise of "audit-grade" scoring.
Old behaviour clamped at 0.95 even for a creator silent for a year ā incompatible with brand-deal readiness. New tiered floor lets dormant accounts drop substantially while staying non-zero (severe-but-not-disqualifying floor at 0.40).
When the like:comment ratio is unnaturally uniform across posts (CV very low) AND the median ratio sits in the pod-adjacent zone (200ā500), an additional 0.05 dampening lands on top of the linear interpolation. Real audiences vary; pods produce flat reactions.
Catches the case of a creator with strong 28d/60d averages whose most-recent post is old enough to make brand planning risky. Downward-only multiplier across the overall score.
Per the Charter, methodology changes are announced ā„30 days in advance. Changes proposed but not yet shipped land on the public roadmap before they appear here. Email methodology@zeracreators.com to propose or contest.
Anyone ā creator, brand, or curious bystander ā can challenge a score. Mail dispute@zeracreators.com with the profile URL + what you think is off. We respond in 72h with either a revised score + the signals that moved it, or the reasoning behind the number.
Creators can also trigger a re-score on-demand from their dashboard ā useful if a platform glitch caused a misread.
Free forever. 60-second setup. The same seven principles measured on your profile, the same guardrails applied to your score.