●How Zera works
From a cold handle to a creator worth a deal.
Prop firms, brokers and fintechs use Zera to stop guessing which creators to partner with: the ones in their market scored on real audience quality and fit, mapped to the firms already paying them, with a way to reach them.
The problem
How firms pick creators today.
Follower count
The loudest creator wins the deal. Reach is the easiest number to buy and the worst predictor of a good partner.
Gut feel and spreadsheets
A DM, a vibe check, a note in a sheet nobody updates. It doesn't scale past a handful of creators.
Generic influencer tools
Horizontal platforms that don't know a prop firm from a protein brand, blind to the signals that matter in trading.
The three steps
Audit. Score. Reach.
Audit
Paste any TikTok, Instagram, YouTube or X handle. In 10 seconds you get a Zera Score, the factor breakdown behind it, the audience mix, and the single biggest red flag to ask about on the intro call. No account, no setup.
Score
Every creator is ranked on the things that actually separate a good partner from a loud one: audience quality, engagement authenticity, niche fit, consistency and compliance risk. Rebuilt daily from public data. Never follower count, never pay-to-rank.
Reach
Save the ones worth a deal to a roster, watch their score over time, and reach out from one place. Every creator your team audits joins your searchable catalog, so it compounds with use.
The Zera Score
One number. Everything that predicts a good partnership.
Rebuilt daily from public data. The same checklist a Head of Affiliates runs, brought forward to 10 seconds. Not follower count.
The difference
The manual way vs the Zera way.
- Judge creators by follower count and a vibe check
- Hours per creator, and you still end up guessing
- No red flags surface until after the deal is signed
- Generic tools that are blind to the trading niche
- One 0-100 score built on what predicts a good partner
- Ten seconds per creator, from a cold handle
- The biggest red flag surfaced before the intro call
- Built only for prop, forex and finance
Access
Try it free. Adopt it by arrangement.
The full platform for your partnerships team: the scored creator catalog, prospecting filters, contacts and roster tracking. Tell us what you need and we'll scope it with you.
Request access →Prefer a conversation before a form? Write to us and we'll walk you through what Zera does and whether it fits your firm.
info@zeracreators.comQuestions
The honest answers.
How is the Zera Score calculated?
From public data only: audience quality, engagement authenticity, niche fit, posting consistency and compliance signals. Rebuilt daily. It is the same checklist a Head of Affiliates runs, made instant. No private data, no pay-to-rank.
How is this different from HypeAuditor or generic influencer tools?
They are horizontal and don't understand trading. Zera is built only for the prop, forex and finance niche, so the score, the red flags and the niche-fit signal are tuned for how this industry actually works.
Does it work on a creator I've never scored before?
A creator already in the index returns a full Zera Score. A brand-new handle returns a live snapshot from public data, and the full score builds as we track them. Either way you get the audience and red-flag picture in seconds.
Do you track payouts or conversions?
No. We score the public signals that predict a good partnership, not private payout data. We never claim to see what a firm pays or what a creator earns.
What does it cost?
Auditing is free: three audits, no card. Zera is not self-serve — prop firms and brokers get full platform access by arrangement. Talk to us at info@zeracreators.com.
Why it exists
Built by an operator, for operators.
Zera was built by someone who does this job, not by a SaaS company. I run affiliate growth for a prop firm as Head of Affiliates, which means I have spent years doing exactly what this tool does, by hand: finding creators, vetting them, and guessing which ones would actually be worth a deal.
Zera is the system I wished existed. Every signal it scores is one I learned to look for the slow way. It is built for the people who run partnerships in this industry, because I am one of them.
Felice Digennaro, founder