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Honest, plain-English summaries of every user-facing change. No internal version numbers, no marketing fluff, no surprise pricing changes โ just what landed in production and who benefits.
Click 'Study' on any leaderboard creator. Coach returns a 5-section brief (What's working, Tone of voice, Posting playbook, Steal-worthy angles, Where you can leapfrog them) with citations to specific hooks and posts. Then Remix any of their top posts into your own voice in 30 seconds.
Three sequential generateHookInVoice calls collapsed into one batched call. Anthropic prompt cache split: stable prefix on the cache_control boundary, per-turn dynamic suffix uncached โ multi-turn conversations within 5 minutes now hit the cache. Plus thumbs-up/down chips below every Coach reply: counters propagate to source hook + parent pattern, and a weekly demote cron auto-prunes patterns Coach surfaced repeatedly but creators ignored.
If you've gone quiet for 7-21 days AND you usually keep a regular cadence, you'll get a single Sunday email with 3 quick post ideas based on YOUR top recent performers. One-shot per gap, never daily.
Every Tuesday morning, claimed brands get a digest of fresh creators that scored โฅ80 with strong Hook Mastery in the past 7 days. Ranked by score + Hook Mastery, with deeplinks to /brand/creators.
Mirror of the existing CR-drop alert: when a creator's CR climbs โฅ30% week-over-week with โฅ20 clicks in both windows, the brand owner gets an actionable email. Two windows of opportunity: lock the rate or scale the offer.
Four event-driven notifications: goal deadlines at 30/14/7 days; cross-niche viral hook digest weekly; "your post hit 1.8ร baseline" celebrations; deal payout receipts. All gated by a new 3-toggle preferences UI in /settings.
New users who connect a platform but never finish Bio Code verification now see a clear amber CTA "Finish verifying to unlock your Zera Score" instead of a half-empty dashboard. A new daily cron pings them at day-1 / 3 / 7 with friendly progressive copy.
Coach now fires three new event-driven alerts: Hook Mastery score change โฅ10pt, Score-tier crossing (50 / 65 / 70 / 85), and stale invite reply (creator after โฅ48h of brand silence). Plus a daily admin digest of the hooks-discover cron.
A daily cron now sweeps a curated watchlist of high-engagement creator accounts and adds the outlier-performing hooks to a cross-niche library. Coach pulls from it on every relevant ask.
Coach now sees the last 30 days of score snapshots in its system context. When you click a notification like "your score dropped 11 points", Coach answers from the actual delta โ no more pushback.
Coach now recommends posting windows and format mixes based on YOUR own engagement data โ "your top carousels go up Tuesday 9am", not generic timing advice.
Type "5 trading creators with 50K+ IG who post daily and have strong contrarian hooks" and get a ranked shortlist โ filtered by Hook Mastery, voice profile, niche, not just follower count.
Patterns from peer creators in your size + niche cohort are now surfaced in Coach (k-anonymity floor of 3). "Creators in your tier who post 5+ carousels/week reach 70+ score 2.1ร faster."
Declare durable goals ("land a prop firm sponsorship by July", "hit 50K followers") and Coach references them across sessions, paces against deadlines, and surfaces progress proactively.
Every post is classified into a hook archetype and compared to YOUR own baseline. Coach now steers you toward the archetypes that empirically work for you, not generic best practice.
Hook Mastery breakdown + voice-profile filter + niche filter on every creator profile. The discovery shortlist now ranks by content-quality signal, not vanity metrics.
Coach builds a persistent voice profile from your posts (tone, sentence length, signature phrases, opener style) and drafts in that voice. Captions can be played back as audio.
Your last 50 posts get classified against 12 proven hook archetypes. Score reflects both diversity (how many archetypes you can pull off) and strength (how each one performs vs your baseline).
Sign up free โ score yourself, browse the leaderboard, and you'll see new Coach capabilities the day they land. No newsletter spam.