The number brands check
before they spend.
A brand deal readiness score distils audience authenticity, engagement quality, cadence and topic clarity into one figure sponsors can act on β so the conversation starts from evidence, not a media-kit PDF.
For years the industry judged creators by follower count. That number is trivial to inflate, tells you nothing about whether the audience will buy, and gives a brand zero basis to compare two pitches. A brand deal readiness score fixes that.
It is a composite metric: instead of reporting any single figure, it samples the qualities a sponsor actually cares about β are the followers real, is engagement earned, does the creator ship on a schedule, does the audience care about a clear topic β and compresses them into one comparable number.
The score does not guarantee a deal. It establishes a floor brands can filter on, lets creators see where they stand, and shifts the negotiation from vibes to data.
Six signals a brand would check anyway.
Each factor is measurable on public data alone β no private analytics, no platform leaks. The work is in how they combine.
Audience authenticity
Real humans, not bot inflation. A 100K account with a real audience is more sponsorable than a million-follower account padded with fake follows.
Engagement quality
Pods, coordinated comment rings and copy-paste replies get flagged and down-weighted. Brands want comments that read like people, not like scripts.
Posting cadence
Predictable rhythm over six months beats one viral post. Sponsors plan campaigns around creators they can count on to ship.
Cross-platform presence
A creator who carries audience across Instagram, TikTok, YouTube and X is structurally less fragile to any single algorithm change.
Growth integrity
Gradual growth with a credible acquisition story. Sudden integrity-breaking spikes hold the score until they can be explained.
Topic clarity
Brands buy when the audience is clearly about one thing. Sharper niche focus + sponsor-history alignment = higher score.
It collapses weeks of diligence into one filter.
Before a readiness score existed, a brand evaluating a hundred creators for a sponsorship had to manually audit engagement rates, scrape comments for bot-flavoured patterns, cross-check posting consistency, and eyeball whether the audience matched the product. Weeks of work per cohort.
With one comparable number on every creator profile, the same sponsor can filter, shortlist and move to conversation in a day β and importantly, compare apples to apples. Two creators with the same follower count but twenty-point different scores are, empirically, not the same product.
On the creator side it also removes a soft barrier: you don't have to βknow someoneβ to get a deal. If the score is there, the inbound is there.
What the number tends to mean in the trading niche.
These are observed ranges, not promises β individual deals still depend on fit, niche adjacency and brand budget.
Three steps, no credit card.
- Sign up with your email β sixty seconds.
- Connect the public handle on Instagram, TikTok, YouTube or X you want graded.
- Wait ninety seconds for the first pass. You’ll see the number, the breakdown and a list of the specific levers you can move.
The detailed breakdown + dispute process is documented on the methodology page.
Stop guessing what brands see.
See it yourself.
Free forever. Sixty-second setup. Same methodology brands use to shortlist creators in the trading niche.