FOUNDER · ZERA CREATORS

Felice Digennaro

Trader-turned-operator. Built Zera Creators because the prop-firm sponsorship market was broken — verified audience data didn't exist, brands paid in the dark, and creators sold themselves short. One independent score every brand checks. Same math for everyone.

Role

Founder, Zera Creators

Based in

Italy

Building since

2025

Background

Affiliate manager → Head of Affiliate (prop firm) → founder

01 · WHAT HE BELIEVES

Three positions that drive every product call at Zera.

Brands are blind without verified creator data

Every sponsorship contract in trading and finance hinges on numbers the brand can't independently verify. Follower count is rented. Engagement is bought. The pre-deal due-diligence is a vibe check. Zera ships the missing data layer — same algorithm, same dimensions, same scale for every creator on the index.

Creators deserve a transparent pricing surface

Trading-finance creators routinely undersell themselves by 10x because nobody has shown them what their audience is worth. The Zera Score gives every creator an empirical anchor. Brands meet creators at a price both sides understand.

The score is never for sale

If we tilt the index in favour of any creator who pays, the index becomes worthless. Same algorithm for the trader with 5K followers and the trader with 5M. Refreshed daily. No tier upgrade buys you a higher number.

02 · FOLLOW THE WORK

Instagram TikTok X (Twitter)LinkedIn

The rel="me"attribute on every link establishes a bi-directional identity claim between this page and each external profile — the foundation of Felice's entity graph.

See what Felice built.

Get your Zera Score in 2 minutes — same algorithm every prop firm and broker on the network already checks.

Get my score For brands