Your first 3 videos — the 3 proven Finance UGC formats (for your Zera tracking link)

Three video formats that consistently convert for Tech UGC and translate 1:1 to Finance UGC: **Format A — Talking Head** Face-to-camera, feels personal. Strong hook in first 2 seconds. Quick opinion or explanation while the app is briefly shown. Tone: "advice from a friend". **Format B — Text Hook + Music + Face** Hook is written ON SCREEN (people read before they decide to watch). Trending sound boosts reach. Face keeps attention while the text delivers the idea. **Format C — Skits & Demo Overlays** Open with a relatable / unhinged situation (e.g., "are you gonna forgive him for cheating?" → girl's reaction). Show the problem first, THEN the app as the solution. Product introduced naturally inside the story.

Action prompt — pick 1 brand, recreate 3 videos in these formats, upload to a public Google Drive folder (used as portfolio in cold outreach).

**The 3 starter formats — universal, work for any brand on Zera** **Format A (Talking Head) — Trader version** - "POV: explaining to my dad why I trade prop firm accounts" - "Honest opinion on FunderPro after 3 months trading their challenge" - "My friend asked which prop firm to start with — here's exactly what I said" - Key: face on screen + casual delivery + brand mentioned organically. End with soft CTA: "link's in my bio if you wanna check the firm I use". **Format B (Text Hook + Music + Face) — Trader version** - On-screen hook: "POV: you just hit a $50K payout and your bank thinks it's fraud" - On-screen hook: "I love prop firms because where else can a 22-year-old manage 200K" - Trending audio + face reaction shot + the hook delivers the idea via text. Critical for sound-off scrolls (~80% of viewers). **Format C (Skit + Demo Overlay) — Trader version** - Open relatable: "explaining to my girlfriend why I need $500 to TRY a prop firm" → cut to challenge dashboard - Open unhinged: "told my mom I'm a 'prop trader' and now she thinks I work at a hedge fund" → cut to laptop + platform - The brand/platform appears MID-story as the solution, not opening line. **Sidney says: upload these to a public Google Drive folder to send to brands during outreach.** **On Zera: forget the Drive folder. The 3 videos go straight to TikTok/Reels with your tracking link. The DASHBOARD is your portfolio — brands can see your conversion stats live.** **Implementation rule for Coach** - Every Content Pack should output ONE script per format (A, B, C) so the creator has 3 angles for the same brand. Today Coach produces a Finance UGC beat-by-beat shot list — extend it to output 3 format variations. - The tracking link goes in the CTA of each. Never tell a creator to "save for portfolio" — tell them to post.