Your 7-Day Action Plan — Sidney's research + outreach version vs. Zera's pick + post + iterate version

**Days 1-3 — Brand list research (10-min method × 3 days = list of 10-15 apps)** - Search "[niche] app" on TikTok - Save 10-20 creators posting about apps - Click profiles → identify the app they're promoting - Build a list of 10-15 apps - If multiple creators are posting it → they're likely hiring **Days 4-5 — Sample creation** - Pick 1-2 apps from your list (NOT all of them — focus) - Recreate 3 videos using the formats from Part 3 - Upload to a PUBLIC Google Drive folder - You're not proving you're perfect — just that you can do it **Days 6-7 — Outreach blitz** - DM creators → ask for the brand contact (Path 1) - OR message the brand directly (Path 2) - Send 10-20 messages (not 2) - Include your sample link in EVERY pitch

Volume matters more than the 'perfect' message. Send 10-20. The first deal is usually in week 1.

**The 7-day cadence is the right framing — the daily tasks are different on Zera.** **Sidney's 7-day plan (from the bootcamp PDF):** - Days 1-3: Research — search TikTok, build list of 10-15 apps, identify ambassadors - Days 4-5: Sample creation — recreate 3 videos for 1-2 apps, upload to public Drive - Days 6-7: Outreach blitz — send 10-20 cold DMs/emails with sample link, hope someone replies **Zera's 7-day plan (same cadence, eliminates the friction Zera was built to eliminate):** **Day 1 — Pick your starter brand (5 min)** - Coach surfaces 3 best brand matches from your approved list, ranked by score-tier fit and audience overlap. - You pick 1. No pitching needed. **Day 2 — Get your shot list (15 min)** - Coach generates 3 Finance UGC script variations (Format A talking-head, B text-hook+music, C skit) for that brand using your real tracking link, account size, profit split. - You read them, tweak the voice to sound like you. That's it. **Day 3 — Film day (30-60 min)** - Film all 3 scripts back-to-back. Phone, no lighting setup, no editing apps. Sidney's "10-minute video" rule applies hard. **Day 4 — Post #1 + check tracking (10 min)** - Post the strongest of the 3. Pin your tracking link in bio. Add the Zera deeplink to bio. - Check the dashboard at end of day: views, clicks, conversions. **Day 5 — Post #2 with small tweak (10 min)** - Post variation #2. Adjust the hook based on what you learned from Day 4's first numbers. "Small tweaks = new videos" (Sidney's Signal #2). **Day 6 — Post #3 + measure (15 min)** - Final post. Check the dashboard: which video drove the most clicks? Which drove the most conversions? (These can be different — high clicks + low conversion = good hook, bad audience match. High conversion + low clicks = strong fit, need to amplify.) **Day 7 — Iterate the winner (30 min)** - Coach reviews your 3 posts' performance, identifies the winning hook, generates 5 more script variations on the same hook pattern for the next 7 days. Volume rule + iteration rule combined. - This is when "post #97 changes everything" starts compounding — you're 3 posts in, with data, with a system. **What we lose by skipping Sidney's outreach blitz:** nothing the Zera creator needs. The brand approval IS the outreach result, just front-loaded by the network. **This 7-day plan should be a structured product surface inside Zera** (a "Sprint" mode in the dashboard with daily checkpoints, email reminders, Coach handoffs at each step). Coach should be able to start the sprint for any creator who completes onboarding.