Tofu-Mofu-Bofu content funnel mapped to specific video formats

Opens with a numbered promise (3 types) then immediately delivers a marketing framework label (ToFu/MoFu/BoFu) to borrow credibility from existing B2B vocabulary. Middle section assigns a concrete outcome to each layer (views / followers / leads) then lists 4-6 specific format examples per layer , making the abstract framework immediately actionable. Close reframes the framework as audience-dependent, then collapses the nuance into a single default recommendation ('mix of all three') to reduce decision paralysis before the CTA.

Comment-word CTA ('Comment SMM') gated behind a narrow audience qualifier ('Business owners looking to grow and sell on social media') to filter leads and boost comment-signal for the algorithm simultaneously.

- Open with an exact count ('three types') in the first four words to set a completion contract with the viewer before any context is given. - Borrow a pre-existing framework name (ToFu/MoFu/BoFu) rather than inventing terminology , borrowed vocabulary signals authority and reduces viewer skepticism. - Assign one single measurable outcome per category (views / followers / leads) before listing formats , this anchors each bucket to a creator goal, not just a content style. - List 4-6 specific format names per tier (tier list, Q&A, founder story, etc.) so the viewer can act without further research , specificity is the value delivery. - Include at least one 'fake/hypothetical' format (fake case study, 'what I would do for X') per BoFu tier , this lowers the barrier for creators who lack real client results. - End the framework section with a 'depends on your goal, but default is X' sentence , this handles the objection that the framework is too complex while still preserving nuance for advanced viewers. - Use a comment-word CTA with a qualifier phrase ('business owners looking to…') to pre-filter the reply pool and signal to the algorithm that the post drives engagement from a specific niche audience.