Taxonomy framework maps niche type to specific video structures and formats

Opens with a universal assumption ('everyone has a niche') then immediately introduces a sub-categorization the audience hasn't considered, creating a curiosity gap. Middle delivers a 3-part taxonomy, each category paired with concrete format and structure prescriptions , making the content feel like a decision tree rather than opinion. Close is implicit: the viewer now has a self-sorting tool and must follow to apply it.

Explicit follow CTA tied to a content category ('social media marketing education'), framing the account as an ongoing resource rather than a one-off post.

- Open by acknowledging a thing the audience already does ('you have a niche / you trade / you run a prop firm'), then immediately reframe it with 'but did you know it falls into one of X categories' , this converts assumed knowledge into a curiosity gap in one sentence. - Use a numbered taxonomy (3 categories max) to organize any advice post; numbering signals completeness and makes the content feel like a system, not an opinion. - For each category in the taxonomy, prescribe exactly 2-3 specific tactics , not general advice. Specificity ('green screen,' 'before and after,' 'right vs wrong') is what makes the content saveable. - Mirror the taxonomy structure symmetrically: if you define 3 categories, give each category the same number of prescriptions in the same order (structure → format). Parallel structure reduces cognitive load and signals expertise. - Apply this pattern to Zera content: 'Every trader's content falls into one of three categories , signal-based, education-based, or lifestyle-based , and each needs a different posting format.' Then prescribe 2-3 formats per type. - End with a category-level follow CTA ('follow for [specific topic] education') rather than a generic 'follow me' , it tells the algorithm and the viewer exactly what the account delivers. - Never use the word 'learn' without pairing it with a sensory verb (see, hear, watch) , this grounds abstract concepts in physical behavior and makes copy more concrete.