STEAL THIS · CROSS-NICHE PATTERN
Step-by-step screen tutorial using numbered micro-actions to teach a platform feature
From @juliabroome · source: instagram · see original
Hook types
listiclenumber-shock
01 · THE FRAMEWORK
Opens with a time-bounded promise ('30 second tutorial') to set low commitment expectations. Middle delivers sequential, imperative-verb instructions ('click,' 'scroll,' 'hold') with no filler between steps. Closes with a soft validation phrase and implied completeness ('you're done / hopefully this was helpful').
02 · THE CTA PATTERN
No explicit CTA , relies on implicit follow / save signal.
03 · TRANSLATE IT FOR TRADERS
- Open with a time-bound promise in the first 3 words ('30 second tutorial') to neutralize scroll-past resistance before the topic is even stated.
- Use imperative verbs at the start of every instruction step ('Click,' 'Scroll,' 'Hold') , eliminates ambiguity and keeps pace fast.
- Name the exact UI element the viewer must touch ('the smiley face sticker,' 'the layers button') so instructions work without screen recording.
- Sequence steps in strict chronological order with no backtracking , any out-of-order detail kills trust in a tutorial format.
- Add one optional power-user tip mid-tutorial ('if you want to lock the background in place') to reward advanced viewers without slowing beginners.
- Keep total word count under 200 for a how-to reel , density signals respect for the viewer's time and increases save rate.
- End with a low-stakes close ('hopefully this was helpful') rather than a hard CTA , for pure tutorial content this reduces friction and feels congruent with the helpful framing.
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