Green Screen Outrage — presenter + compared-screenshots overlay

Vertical 9:16. Creator green-screened next to a static screenshot — usually two side-by-side numbers (direct rate vs Zera master rate, broken funnel vs working funnel, fake-bot audience vs verified audience). Creator argues against the screenshot with direct camera eye contact.

Direct — 'stop leaving margins behind'

- The argument-frame opening ("This comment says X. Lie.") outperforms neutral framing 3:1 in finance because the audience is already cynical. - Two-number side-by-side comparisons land hardest. Three or more numbers fragment attention. - Eye-contact discipline is non-negotiable. Creators who look at their phone screen instead of the camera lose 35-50% of conversion vs eye-locked. - Audio: NO music. Just voice + room tone. Music in this format reads as commercial = less credible.