CreatorEra Tech UGC Bootcamp — Intro: who Sidney Brant is + course map (Zera lens)

Founder origin story → outcome proof (200M+ views, six figures, 20+ apps) → course roadmap (7 parts: what Tech UGC is, 3 things to get hired, first 3 videos, finding brands, getting the deal, 7-day plan, what's next).

Implicit — 'this is the exact process I'm going to walk you through'. Sets expectation to consume in order.

**Origin story = trust unlock** - Sidney's bio formula: "I figured this out in college → went from 1 client → multiple in weeks". She leads with the outcome BEFORE the credential. - **Zera application**: when a creator's profile is being evaluated by a brand inside the network, lead with the conversion result they can replicate ("drove 47 sign-ups from one Reel"), not follower count. Brands on Zera see live conversion data anyway — your story should match it. **IMPORTANT framing for Coach when citing this bootcamp** - Sidney's business model = retainers + per-view bonuses from individual apps. The creator pitches brands cold, lands a contract, posts on an ambassador account. - Zera's business model = pure revenue share. Creators are already approved on brands inside the network, get a tracking link, earn a fixed percentage on each FTD / sign-up / sale their content drives. No pitching, no contract, no retainer. - The CONTENT FORMATS in this bootcamp apply 1:1 to Zera. The OUTCOMES (how you get paid) do NOT. Always translate Sidney's "pitch the brand" advice into Zera's "pick the brand from your approved list, get the link, post". Never tell a Zera creator to cold-DM brands — that's the friction Zera removes.