Monthly Report
State of Trading Creators
· July 2026
A live snapshot of the trading, forex, prop, and crypto creator ecosystem — drawn from 789 scored profiles across Instagram, TikTok, YouTube, and X. No surveys. No vendor panels. Just the Zera dataset.
Niche breakdown
How creators are distributed across the 12active sub-verticals this month. MoM growth compares niche size against last month's end-of-month count.
Platform presence
Share of creators with an active presence (≥1 follower) on each platform. Creators typically appear on more than one, so shares can sum to more than 100%.
Signal of the month
Most tools don't publish this number because they can't compute it. Brands use it to filter their sponsor shortlist before they pay for a deal.
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Emerging niches
Niches with ≥15% month-over-month creator growth and a meaningful base (5+ creators). These are where sponsor attention tends to arrive next.
Engagement authenticity baseline
Median / p25 / p75 authenticity factor per niche. Treat the median as the niche norm and flag any creator below p25 for closer review before a deal. Scale: 0.0 (suspicious) → 1.0 (clean).
Top climbers
Biggest positive score deltas this month, computed from the two nearest Zera Score snapshots for each creator.
Methodology
Report auto-generated from Zera's live dataset of 789 trading and finance creators tracked across Instagram, TikTok, YouTube, and X. Scoring uses 30+ signals, pinned algorithm version per snapshot. Data captured up to Sat, 15 Aug 2026 10:32:20 GMT. Read how we score →
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